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Speed-Trap
A provider of software that uses Web 2.0 technology to capture and analyse interaction at the user interface – whatever the device e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g. webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. – to deliver complete real-time data on every visitor and user of all your online applications – complete online customer insight.
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Speed-Trap's solutions can meet a wide range of applications by exploiting the rich data we capture from the online channel. Check out these brochures and white papers to see how you can use Speed-Trap to address applications from simple Web Analytics, to eCRM, to targeted marketing and personalisation. Personalisation, Rich Media, Real-Time Decisioning, BPM, Business Intelligence, Web Analytics, Campaign Measurement, Web Datamarts, Fraud, Business Alerts, User Experience
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New features on their waySpeed-Trap's version 7.01 includes two major extensions to the real-time functions: RTT - A real-time trigger function, allows you to define business rules which will trigger Web-Service requests to deliver automated, real-time, trigger-based applications. RTP - Allows RTT to push content into visitor's pages in real-time. Provides dynamic personalisation in real-time, based on business rules - without ANY changes to the site or app.
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